I found this on graphic hug, and after the obvious…. Belfast?… moment, I spent a delightful half hour looking through their new site and the Hurson body of work.
Well done gang, you make me proud to be from Belfast.
The brand, which celebrates its 50th anniversary this year, has launched the redesigned site in 15 markets.
Designed by Tonic, the site aims to connect Ellesse with a new generation of consumers.
Tonic managing director Ranzie Anthony said the site delivers a consistent brand and user experience while enabling local markets to own the website, adding content relevant to their market.
“Centrally we might provide information about the latest season trends, but country managers have the option to add their own promotions or marketing content to the local version of the site,” he said.
Interesting report, especially at the moment when a lot of brands are realising that having a conversation with customers is important.
But how do you quantify the return on investment in using facebook groups, twitter feeds and myspace?
The short answer is Yes, you can measure social media ROI. If you explore this question in a little more detail however, you’ll quickly come to the conclusion that when it comes to social media, ROI is not frequently going to be directly financial.
But as we know that there is much more to marketing than direct financial return, and with many brands already reaping the benefits of social media (and many feeling the pain of jumping in without consideration), there’s something about social media that brings a whole new dimension to the world of marketing. And when we refer to social media, we don’t just mean Facebook advertising, we’re talking about customer interaction, real conversations and relationship building
A constantly updating list of all the twitter updates from the top designers & design magazines.
Mars has forced the digital agency Poke to shut down an unauthorised website that encouraged users to create their own logo for the chocolate bar Snickers.
Consumers could type whatever slogan they wanted on to the site, at www.snckrz.com, and the words would appear on the logo on the front of a Snickers bar.
Earl Nightingale said that “Creativity is a natural extension of our enthusiasm.” It’s a crying shame then that digi-agency Poke has gotten punished for their invention and innovation. If you recall, the agency recently launched Snckrz! - a site that allowed users to create their own Snickers’ logo and also tracked users on Twitter. The site, which according to the agency cost almost nothing to create, has had over 80,000 users with an average visit time of 5-8 minutes. To top it off, the site lead many people to go to the actual Snickers. Agencies beg, borrow and steal for that sort of engagement.
I have been doing a weekly PSDTUTS illustration which usually takes about an hour, to keep my skills up to date.
But this guys 1/2 hour daily quickies make me look like a slacker.
I set about to do a quick illustration each day, for only thirty minutes.
I decided to record the drawings, and found that the process of illustrating was as much an object as the finished illustration itself.
Guardian news API - you can now build your own apps
0 Comments Published March 10th, 2009 in BusinessSmart move by the Guardian, the BBC could learn from this.
For example, the Beeb are missing a trick on mobile applications, they wont allow anyone to use their content at all (for example, no bbc iphone apps allowed).
The Guardian are finding ways to empower developers and bring their content to new and exciting places.
We are very pleased to announce the official launch today of the Guardian’s Open Platform. The Open Platform is a suite of services that makes it possible to build applications with the Guardian.
We’ve opened up our platform to give access to our journalism, our brand, and the technologies that power guardian.co.uk. The first two services we are releasing as part of the platform are the Content API and the Data Store.
The Content API is a service that allows partners to select and collect content from the Guardian.
This made me very happy, also an interesting insight into creative culture, why we need to laugh and not take things to seriously to come up with great ideas.
In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.
Concerns about what content live above the fold have always been an issue for designers.
Does it matter in these days of the ubiquitous scroll bar?
Web designers and usability professionals have debated the topic of web page scrolling since 1994. At the early days of the web, most users were unfamiliar with the concept of scrolling and it was not a natural thing for them to do. As a result, web designers would design web pages so that all the important content would be “Above the fold” or even worse, squeeze the entire page into the initial screen area. This practice of “squeezing” continues even today.
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