It used to be that everyone on my Facebook feed was getting married, now they are having babies. It seems like my feed is filled with babies; big ones, small ones, cute ones and some not so cute ones.
Babies. Babies, Everywhere.
My friends on average agree, Facebook is filled with them.
They threaten to block the over-bearing-baby-banter, but I feel that would be morally wrong.
How could you block a baby?
It turns out we are the ones that are wrong, about the baby posts anyway.
Mothers aren't over sharers, we are over thinkers.
I read an article in Wired (US edition) this week that exposed a piece of research by Meredith Ringel Morris of Microsoft Research. She scraped the Facebook feeds of 200 moms and found that our perception of mothers and their posts is wrong.
After a child is born, Morris discovered, new mothers post less than half as often.
When they do post, fewer than 30 percent of the updates mention the baby by name early on, plummeting to not quite 10 percent by the end of the first year. Photos grow as a chunk of all postings, sure—but since new moms are so much less active on Facebook, it hardly matters. New moms aren't oversharers. Indeed, they're probably undersharers. "The total quantity of Facebook posting is lower," Morris says.
Wired suggests that its a frequency freak effect, we notice babies more so we think we see them everywhere. Does that mean I have baby brain?
It made me think about other things that I think are truths because we notice them, but may just be our minds playing tricks. That every Pret a Manger staff member is ridiculously happy, that every London banker is exceptionally sullen. Or that hipsters are everywhere in East London.
Okay, the last one is true.
Then I got to thinking about some of the other perceptions floating around. That SnapChat is just for teenagers to privately share rudey-nudies and therefore shouldn't be used for campaigns, most real life case studies I have seen say it isn't. Axe/Lynx ran a campaign recently and said 'Our experience has been blissfully genital-free' .In fact Tumblr is much more dangerous as a hot bed of that sort of thing because its dodgy content is open to the world. Yet thats where Apple has first dipped its toe into the world of social.
Or that short form content is the most important trend for brands because people don't read long-form online. Well thats not true either, both Slate and the New York Times ran tests that showed higher engagement for long form content.
What about design trends too?
How many designers out there are following the perceived trends on design blogs because thats the only place they are going for inspiration? Just because it attracts your attention does make it good.
Perhaps its time to ditch the baby brain.