CR Blog » Blog Archive » The Sony Bravia Zoetrope

CR Blog » Blog Archive » The Sony Bravia Zoetrope The new spot follows Fallon’s earlier ‘Colour like no other’ campaign for Sony Bravia, which included the hugely successful Balls, Paint and Play Doh ads. The Bravia-drome spot moves away from colour to focus on motion, and the Bravia’s new Motionflow 200Hz technology which ensures a smoother picture than in conventional TVs. To emphasise this smoothness, Fallon built an enormous zoetrope in Venaria, a town near Turin in northern Italy. The zoetrope has been causing a stir online for the last couple of months, with Sony posting films of it in action on YouTube while the ad was being created. The zoetrope presents a series of still images of the footballer Kaká, which when rotated (at speeds up to 50km per hour) and viewed through small slits on the outside of the zoetrope, give the illusion of being animated.
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Cadburys eyebrows

  Lets face it, the airport ad was good but tried to hard.. this one might just work Fallon has released the latest spot in its A Glass And A Half Productions series for Cadbury’s Dairy Milk. The ad follows the trend established by Gorilla and Trucks of combining a retro track with some good, clean fun, this time in the form of two eyebrow-dancing kids. When the kids are left alone in a photographer’s studio, 80s electro track Don’t Stop The Rock suddenly kicks in, and the duo begin their eyebrow moves. You have to wait until about 30 secs in for the first big laugh, but this ad looks set to provoke as many YouTube imitations as Gorilla. Saw it on CR Blog
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Yorkshire Water know how to use online

Nice looking new site launched, to be honest though I was more interested in their youtube channel. Great to see companies looking beyond their own website when communicating with the public. Well done Yorkshire Water for having the guts, lets see more of it! Yorkshire Water has launched a new consumer site, created by digital marketing agency Swamp, to mark the beginning of an extensive digital campaign. Leeds-based Swamp was appointed by Yorkshire Water after a five-way pitch early last year. As well as creating the utility firm's new website, the agency has also developed a bespoke content management system. The new site enables Yorkshire Water customers to pay their bills and submit meter readings online, and report leaks or inform the supplier of a change of address. Saw it on the Drum
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Durex balloon animals get it on

  A little friday fun.. Not much to say about this Durex ad made by NY animation studio Superfad for Atlanta agency Fitzgerald Co, except that it made us laugh. Apparently, everything is done in CGI. Shame, we had visions of a particularly filthy-minded party balloon folder twisting away in a studio somewhere… Saw it on CR Blog
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Virgin Atlantic - The sexist airline

A very polished ad celebrating Virgin Atlantic's anniversary, Creative Review wrote a great article that looks beyond the polish as asks if the message is right.. Twenty-five years ago, Virgin shook up the staid world of air travel with a service and brand that was refreshing and modern. It was a ‘challenger’ in the true sense of the word, fearlessly taking on big, bad old BA. So why has it chosen to celebrate that fact with such an old-fashioned ad, in every sense? Y & R in London is behind this new ad for Virgin Atlantic, which celebrates the airline’s 25th anniversary. Its retro styling has already had many critics raving but the message behind the ad seems even more outdated than its look. Read more on CR
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