Adam Hinton - photogrpahy for British Airways

  Still buzzing from absorbing the wealth of great photography collected together in our Photography Annual, we spotted a brand new, photography rich, campaign for British Airways that features shots by one of the photographers featured in said Photography Annual, Adam Hinton. Actually, the ad agency behind the new campaign, Bartle Bogle Hegarty, enlisted the services of Hinton (represented by Wyatt Clarke & Jones) and also four Magnum photographers: Peter Marlow, Steve McCurry, Stuart Franklin and Olivia Arthur – asking them to explore cities beyond the usual guidebook stuff and capture the real essence of the places, the idea being that it’s the things we observe off the beaten track on our travels that really enrich our holidays. Here are a selection of outdoor ads from the campaign. Read more on CR Blog
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It needs to be .... big

  Creative review has a great article on how banks of changed their brands to suit markets in the past and how for many banks its time to make a change. I love the advert above, imagine that advert coming out now. Sheeesh. After monumental errors, nosediving share prices and the humiliation of nationalisation, the banking world has changed forever. So will their corporate identities and advertising adapt to fit the new realities? It might seem that logos, commercials and colour schemes should be the last thing to occupy the banks right now, what with global financial meltdown and all, but surely campaigns and brands developed for a very different time (ie last week) can no longer be appropriate? Ever since the early 90s, banks have been attempting to project a friendlier, less formal image. Heraldic devices and serif type were steadily ditched in favour of rounded edges and updated typography. Everything became shinier, more colourful, less forbidding. It was all about innovation and modernity as banks started to project themselves as dynamic global brands, reflecting a shift in their management style and business aims – the upshot of which we are now experiencing. Read more on the CR blog
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An interview with the MD of BBC.com

The team at fivebyfive have posted a podcast interview with the managing director of bbc.com. Some very interesting view on the industry. On learning from others in the digital space “I think there’s lots that we can learn from some of the things that are coming off those sites around the way they use semantic search, around the way they talk to their users, around the way they’re inclusive, around the way they’re using social networking to broaden the experience. I think all of those things are things we can take away and learn from. That’s part of being in the web space. It’s a symbiotic relationship: once somebody’s learned something, everyone’s learned it.” On the future “I think that some of the next big pieces are going to be around the true convergence of what we’ve been talking about for ten years. Things like iPlayer are going to lead the way to do that, you know, how to get those things on to the home TV. At the moment it’s a pretty solitary pursuit doing things in front of your computer – how are we going to open that up and share it with friends in a mainstream way?” Click here to check it out on Five by Five
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