How great is this idea: D&AD support the industry, Metro get some free and powerful creative and most importantly some designers who crave a bit of personal PR get exactly that. Why don't more companies do this?
Do you work in design or advertising and want evidence of your creative genius in the hands of 2 million commuters?
D&AD and Metro are taking Behind the Idea to the front page by launching a competition that challenges creatives to design a coverwrap for Metro. We want you to create something for our readers - true urbanites, who live and work in cities across the UK. Our readers love their cities and city living. Your challenge is to design something to inspire and motivate them on their morning commute.
If you win, your entry will be wrapped around an April issue of Metro’s London edition, and your work will be featured in an upcoming edition of Behind the Idea.
Visit www.metrowrap.co.uk for the full brief and terms and conditions.
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