Google Analytics

Google are not a friends of mine recently. All the other search engines have re-spidered candyjar and have it in the top three for the term 'candyjar'. But Google instead got confused and spidered the RSS feed. Im confused in turn by that one, but in an attempt to see whats going on and to find out what all the fuss is about I have installed Google Analytics, I will give you an update once its done its magic in a few days.

What is Google Analytics: Google's very detailed stats & adwords package (although they bought and tweaked Urchin's product to create this). The information it provides is super-rich without being unwieldy You can use it to track simple traffic statistics, but you can also you use it (and here's the real power) to track conversions and associated behavior. It integrates closely with your AdWords campaigns but can also track any marketing initiative you run, Google-based or not. If you do commerce online, you're insane not to be using this to measure. It has great visual representations of your information, making it easily digestible. This includes graphs, charts, and a very nifty site-overlay showing you where and how people click through your site on their way to conversion Also, Geo-targeting map representations, date-range comparisons, etc. Visit Google Analytics

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