A concept for the future of TV or another distraction in the information age?

The first time I saw Million Pound Drop and played along in real time I knew this made sense.
At the same time, I wonder if the culture of multitasking is going to effect us.

If I am interacting with my tablet at the same time as watching tv it wont just be the supporting information I will be viewing.
One spark of interest and I will be off to Wikipedia to learn more, a pop up will draw me into social media, my Catholic guilt will make me check my email.

I love the information age, but whats wrong with just hearing a story beautifully told?