Adam Hinton - photogrpahy for British Airways

  Still buzzing from absorbing the wealth of great photography collected together in our Photography Annual, we spotted a brand new, photography rich, campaign for British Airways that features shots by one of the photographers featured in said Photography Annual, Adam Hinton. Actually, the ad agency behind the new campaign, Bartle Bogle Hegarty, enlisted the services of Hinton (represented by Wyatt Clarke & Jones) and also four Magnum photographers: Peter Marlow, Steve McCurry, Stuart Franklin and Olivia Arthur – asking them to explore cities beyond the usual guidebook stuff and capture the real essence of the places, the idea being that it’s the things we observe off the beaten track on our travels that really enrich our holidays. Here are a selection of outdoor ads from the campaign. Read more on CR Blog