American sports brands have always been a little tongue in cheek. Especially when compared to the football crests in europe. I thought it interesting then that as Beckham joins the LA Galaxy team they decided it was a good time to rebrand. The brand is lightyears better (excuse the pun), but I cant get over how childlike their naming and imagery is. Especially when you know that thousands of men will be passionately cheering them on. (p.s. I appologise for letting David Beckham onto candyjar, at least its not his wife) The projected popularity of the all-star team is signaled by a logo of bespoke heraldry with a bright quasar the size of the Falkand Islands. International media will have its lens on Beckham on and off the field, as evidenced in the care that was put into their new uniforms (navy at home and white away, with blue accents). Catchy copywriting, inspired by the logo is all too easy now, with many levels of astral-punnery to be had. The finest currently sits on the team site: "The Stars Align."
Founded in 1995, the name "Galaxy" refers to the parlance of LA celebrity, "stars." The new Quasar shield supplants the team's former Cyclone which was more or less an overhead picture of a galaxy. Read more at from the origional source