Click to continue?

An interesting usability article on simple link naming conventions. The goal was to find out if the wording used in hyperlinks could make a difference in clickthrough rates. The answer is yes. They found that the right two or three click link words can lift clickthrough rates by more than 8%. Here are the results:
  • “Click to continue”: 8.53%
  • “Continue to article”: 3.3%
  • "Read more”: (-)1.8%
The lesson is clear. Not only should you use actionable anchor text if you really want someone to click, but you should also tell people to take the exact action you want them to perform in order to get the best response Click to continue.... to the article on copyblogger (see i pay attention!)