Dieter Rams interview - at the design museum London until March 2010

One of the best industrial designers of the late 20th century.
Also the greatest influence on the apple design team & Jonny Ives.


Dieter Rams in conversation with Deyan Sudjic from Vitsœ

Dieter Rams' Ten Principles of good design:
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Saw it on the design museum website