Give your company a story, awww bless

I am starting to see this more and more, the about us page is becoming a story of how the firm started. Like HP's (not the sauce) adverts of the firm starting in the parent shed. Maybe I should write the candyjar story..... maybe not, but I could make up a wonderful involving elves and dancing squirrels. People connect emotionally with stories, and they help people connect emotionally with your product and your company. I highly recommend tuning your story. Everybody has one, but most people forget to tell their own. Stories can be so effective, that sales coaches teach this concept as a sales technique. Instead of telling a prospect about what you can do, tell a story about a recent client that had a similar problem. But it goes beyond that, a story helps you in the marketplace, and as a whole begins to define your company. Look at most major companies and there is an entire culture that is blossoming because of a story. Something that the founder perceived as an opportunity or need in their own life, and jumped on it. The Apparent 5 Keys to a Good Story.......