Honda with W+K make the worlds largest LED screen... with cars

Before you read on, go see the advert and amazing page takeover on Vimeo - click here

Wieden + Kennedy Amsterdam created this 60 second spot to showcase the Honda Insight - Honda's new "affordable hybrid" model. The commercial features a vast grid of Insights parked in the desert; their headlights acting as pixels in a animated sequence. See W+K's making-of film below for more details about the commercial was put together...

Heres the making of