How many homepage designs?

This has been a discussion in any agency I worked in, how many mockups for a pitch or proposal. Does halfing the designers time on initial designs half the quality? For years, my employer has included this line in their standard contract: “We will propose 2-3 homepage mockups and a single secondary page mockup”. There are variations on this throughout the industry, but overall it’s pretty standard, the assumption being that clients should see multiple concepts before choosing a direction for their website. But it doesn’t often work... Click here to read more on fadtastic