I thought elephants were afraid of mice?

We are seeing lots of these AR campaigns, this one is pretty impressive mind you.
Rather than a little monster dancing on a piece of paper, its an entire frickin' elephant head.


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The campaign is being seeded through Twitter, leading people to a dedicated campaign site encouraging visitors to retweet the campaign; write to their MP; and spread the word further via email, Facebook and other sites.

Saw it on brand republic