Its got a lovely quality to it, beautifully shot.
The campaign is described by Katie Mackay, strategist at Mother London as ’ getting back to the heart of what the category is really all about. From the tiniest shared moment right through to the boldest, most romantic gesture, love in all its guises is something we understand, talk about and even dream about through love stories. And it’s creating these stories that get everyone at match out of bed in the morning. The new campaign centres around the very start of one of these love stories; the beautiful, almost indescribable moment when you both just know.”