Mars has forced the digital agency Poke to shut down an unauthorised website that encouraged users to create their own logo for the chocolate bar Snickers.
Consumers could type whatever slogan they wanted on to the site, at www.snckrz.com, and the words would appear on the logo on the front of a Snickers bar.Earl Nightingale said that "Creativity is a natural extension of our enthusiasm." It's a crying shame then that digi-agency Poke has gotten punished for their invention and innovation. If you recall, the agency recently launched Snckrz! - a site that allowed users to create their own Snickers' logo and also tracked users on Twitter. The site, which according to the agency cost almost nothing to create, has had over 80,000 users with an average visit time of 5-8 minutes. To top it off, the site lead many people to go to the actual Snickers. Agencies beg, borrow and steal for that sort of engagement. Read more at mediabistro.com