The Mortlach 70 years old Speyside Single Malt Scotch Whisky is the first of these and navyblue senior designer Donna Hainan took as inspiration the idea of a single precious drop: this led to the tear-drop shape of the hand-blown crystal which is etched with deliberately contemporary typography and has no label: to allow for the full beauty of the whisky to shine through, revealing “the colour of sun-bleached polished mahogany” according to whisky writer and connoisseur, Charles MacLean.
The box design works around the idea of a frame rather than a container; echoing the minimalist style of the bottle by using hidden magnets rather than hinges and with the clean, modern logotype, chosen for the Generations brand, silver-foil stamped onto Brazilian rosewood.
navyblue Group MD Douglas Alexander said: “We were delighted to work on this historic project. Gordon & MacPhail and I go back 25 years, so the new Generations brand, created by navyblue, is particularly close to my heart.”
Saw it on the drum