Social Media return on investment

Interesting report, especially at the moment when a lot of brands are realising that having a conversation with customers is important. But how do you quantify the return on investment in using facebook groups, twitter feeds and myspace? The short answer is Yes, you can measure social media ROI. If you explore this question in a little more detail however, you’ll quickly come to the conclusion that when it comes to social media, ROI is not frequently going to be directly financial. But as we know that there is much more to marketing than direct financial return, and with many brands already reaping the benefits of social media (and many feeling the pain of jumping in without consideration), there’s something about social media that brings a whole new dimension to the world of marketing. And when we refer to social media, we don’t just mean Facebook advertising, we’re talking about customer interaction, real conversations and relationship building Read the report at Bluhalo.