Sony psp - another bad advertising decision.

Sony have always had a strange approach to marketing the PSP. From the much hated graffiti adverts seeking to market its handheld game device to hip city dwellers, Sony hired graffiti artists in major urban areas to spray-paint buildings with simple, totemic images of kids playing with the gadget. But the guerrilla marketing gambit appears to be drawing scorn from some of the street-savvy hipsters it's striving to win over. from Wired Well now their Christmas campaign has taken a similar route, and angered not the street graffiti artists but the internet as a whole. Sony hired marketing company Zipatoni to set up a viral marketing scheme, that company did this by registering the domain and making it look like a member of the public created the site to make sure your parents know you want a psp for xmas. Then tried to sneak the site into talked about culture with youtube raps linked on many sites to start a viral campaign. It would be ok and just another sneaky ad campaign, but the sneak-iness leaves a sour taste in your mouth. You cant force this sort of advertising in this way. Read more at