The age old issue, girl likes boy, boy spends a lot of time and money trying to impress girl. Girl runs off with neighbour... Sour grapes or Just life? Should design companys submit design work 'on spec'? I've seen both sides of the coin, and it is a love/hate relationship. This post is here to get a few comments, whats yor opinion on speculative pitching? Here are two interesting sites/articles about speculative pitching: NO!SPEC » Why Speculation Hurts Winning works a pitch - vitamin When your company seeks out a new logo design, advertisement, brochure, or any other marketing collateral, what you’re really looking for is a solution to a problem. For example, you have just made a new product. Your problem is that no one knows about it, so you require a means to alert potential customers. You might conclude that an advertisement is the solution. In reality, the advertisement is merely the vehicle that delivers the solution, but the concept is similar enough. Some companies advocate the practice of gathering a number of different designers or agencies to pitch ideas for a project. The way it works is that the company calls up several different designers and says, “We need a new ad. Come up with an idea to show us and if we like it, we’ll hire you.” If the designer is lucky, the company will at least have a creative brief, a short document explaining the problem, to send. In the design community, we refer to this practice as speculative work. It requires a designer to put forth work on behalf of the company without any promises or guarantees of getting paid.