UK power plug reinvented

Fantastic piece of industrial design, one of those 'why didn't I think of that' ideas. "I was on my way to college once and put my laptop in my bag, but when I took it out again there was a huge scratch across the surface which had been made by my plug," said Mr Choi, who moved to the UK eight years ago."It was really annoying. A few months later I saw the advert for the MacBook Air, and thought: this is wrong, because people always need to carry the plug too. Thats when I had the idea of a really slim one, and started to design it." Visit Min-kyu Choi's website