Without a doubt the most interesting side of service businesses moving online... the business model. So many websites start up with only one goal in mind, to be bought. Others I dont believe ever had a business model in the first place. Theres another great article today about this on how social networks are not products In the world of free, pricing isn’t given much attention. But if you’re looking for a real, sustainable business, it’s unavoidable. Paul Farnell’s gone through it all with his app Litmus and breaks it down for you here.