When copy is king

Great copy from a flyer in London, great language, message and tone. The funny thing is they’re simply obeying the law, not doing something special or out of the ordinary. They are required by law to charge the new sales tax rate. So why does this flyer make you smile? We’re passing on the new lower VAT rate immediately. Pret’s ‘Just Roasted’ coffee, ‘Just Made’ Soups & Hot Wraps, dine in prices … in fact all VAT inclusive prices have already been reduced. Good news for you, a bit of a nightmare for us. We’ve got thousands of price tickets, hundreds of menu boards and now they’re all wrong! You’ll pay less straight away. We’ll get the labels right as quickly as we can. ================================== Read more on Carsonified