This logo was created for H Electrics, an Edinburgh-based electrical company ran by Neil Hermansen (hence the ‘H’). It’s picked up a Scottish Design Award, a Bronze at the Fresh Awards and a nomination at the Roses.

One of the nice things about the logo is that not everyone gets it straight away – many see an ‘H’ first then a second or two later, they see the plug and socket/cable connection emerge out of the negative space. We’ve included the logo in a number of presentations to clients and have enjoyed watching their expressions change from a blank look to a smile, as they see the ‘hidden’ image.